Part a few
MARKETING STRATEGY INTENDED FOR Java Dave's Coffee
the extensive knowledge of the espresso industry is our best strength, additionally to our positioning in the region.
The best weakness our business encounters is the ability to handle our existing competition. Currently, we are not really the only services of caffeine in the region, and any competitor that moves in will create a menace to our stability.
The current profit goals will be: Year Two: $ 3Million post-tax profit Year 3: $6 Mil post-tax revenue. We have not established some other long-range income goals at this point
Our long-term product sales goals are to operate at or close to cash flow break-even by Season Two also to be lucrative from 12 months One onward. We would like each of our profit perimeter to be six percent by Year 3.
each of our long-term marketing goals should be to develop an extensive Web site, to increase our advertising activities, also to create a product window to draw in buyers.
POSITION IN THE INDUSTRY
Description of Our Customers
The customers are 18 to 55-year-old pros, married or unmarried, with no children, whom are Students and Professionals.
Our Consumers' Needs
each of our target customers are looking for a customized product and customer support at an affordable price, within just driving selection.
Why The Customers Choose Us
the well-informed, up-to-date staff, put together with our comprehensive product understanding of the best coffee blends, permits us to surpass the assistance provided by each of our competitors.
What Sets All of us Apart from the Competition
what pieces our company aside from our competitors is the fact we sell custom-designed coffee for folks. We ask them different questions, find out precisely what they want and need, and make suggestions upon best suitable product to consume.
MARKETING CAMPAIGN FACTS
Desired goals of...
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